Ultima’s Melon Fly Lure is intended for use as an attractant of Melon fly (Bactrocera Cucurbitae) in the cultivation of many crops such as cucumbers, gherkin gourds such as bottle, ridge, bitter, snake gourds etc., melons, pumpkins, tomatoes, watermelon, zucchini etc., in order to trap them for monitoring and mass trapping. This is found to reduce the intensity of pest incidence, leading to a reduction in crop damage, thereby improving the yield/output quality.